jess rothschild
ABOUT:
I'm a Digital Product Specialist with 15+ years of experience specializing in creative direction driven by user-centered design principles that both solve user problems and satisfy business requirements. I translate discoveries into plans for new and better products, and have spent considerable time creating UX Research & Design practices and cultures at growing organizations.
I am a certified user experience specialist by the Nielsen Norman Group, specializing in interaction design.
During my career in agency, educational and fintech environments, I learned the importance of a facilitative leadership style that follows an iterative design practice of ideation, gathering user research through interviews and contextual inquiry, and using analytics to identify areas for optimization.
PROFICIENCES:
Extensive domain expertise in developer tools, consumer-facing web applications (downloads and purchasing), and new user onboarding
Persona development, defining who our users are, how to capture their attention, and where to send them to succeed
New product strategy, definition, and design based on customer needs and balanced by product vision (ie: not building exactly what a customer asks for)
Facilitating ideation & UX Workshops for product teams
End-to-end experience design (ie: designing customer experiences outside of product use, including sales and marketing projects)
Brand research, usability testing (web and mobile, in-person and remote), prototyping, recruiting participants
Sitemaps and user flows for UI designers (ie: where things live, how users get there)
Storyboards and wireframes, page schematics that help visual designers and engineers build beautiful things